WildIrish,

How right you are!

A few years ago, a graphic artist was commissioned by Saudia, the national airline of Saudi Arabia, to create a stylized saudia as the airline’s logo. Once accepted, it was painted on the fuselage of the aircraft, on the signs, and it was even incorporated into the letterhead of the airline’s stationary.

We don’t have an appropriate font here, but the logo's characters were thick and squared, not rounded. The artist had designed the saudia so that the background between the first two letters formed a Christian cross. No one picked up on this foreground/background relationship for six years! The Sauds were livid when the image was brought to their attention. You can imagine how much it cost to expunge Saudia’s heresy.

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Eudaimonia