ROTFL
Here they did a test on TV:
Because IKEA claims that everybody is able to mount a "Billy" cupboard within 10 minutes they sent one to an african tribe that is still living in tents and actually has never seen a cupboard.
They told them to build it up.
The result was that they needed more than one hour, all that with more than 40°C of heat. You should have seen the questionmarks in their faces...

What are the funny / weird things you have seen on TV recently?

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If every material thing is gone, my smile and my tears stay left.